ESCAPE FROM HELL
A board game satirizing the closure of a train line in New York City. The game was featured on AM New York, the New York Times, The New Yorker Magazine, and many other news outlets.
I GOT FIVERR ON IT
A breakthrough social campaign on a budget. We created 13 videos for under $100 on Fiverr and got 80,000 impressions and help raise enough awareness to meet the product’s pre-sale goal.
Work from previous careers
A web series where people get high and put together Ikea furniture (HIKEA). It got millions of hits on YouTube, ran on Amazon Video, and was lampooned on Real Time by Bill Maher.
FROM ONE SECOND TO THE NEXT
A feature documentary about texting & driving, directed by Werner Herzog. It was touted by Variety Magazine by the most effective public service ad ever. The film currently lives on Netflix.
AGENCY CREATED @: bbdo new york
TAP PROJECT: DIRTY WATER
To highlight water issues in developing countries, we created and sold “Dirty Water” for Unicef’s Tap Water Project. The campaign included social and experiential, and won a slew of industry awards.
AGENCY CREATED @: droga5
TRAY ART PROJECT
In partnership with Coca-Cola and Delta, we created the first ever Airborne Art Gallery on tray tables. Each piece of art represented Coke’s happiness at a Delta destination.
AGENCY CREATED @: Wieden + Kennedy
EVERYONE’S ON NBA2K19
Based on the insight that NBA2k19, the video game, has 4+ million active users (which is a lot), we came up with a campaign using data-driven peer pressure to get gamers to feel FOMO if they’re not playing.
AGENCY CREATED @: BUTLER SHINE & STERN
As a street art installation, we placed bear traps in Brooklyn to catch some hipsters with the perfect bait: a PBR, a Holga Camera, Fixie Bike Chain, and American Spirits. It got 700,000 views on reddit the first day it went up.